Falling for Marketing Gimmicks
Falling for Marketing Gimmicks
Or How Free Samples + a Smiling Señorita = Me Being a Sucker!
Usually I’m not the one falling for marketing gimmicks, but every now and again, they get me. And this past week, a pretty little marketing agent for an expensive tequila brand played me like a fool.
I Bought Drugs from the State of Alabama
This happened in a store owned and operated by the State of Alabama, and before I tell you the story, let me ask you a tangentially related question: Who is the biggest drug dealer in the state of Alabama?
Answer: the State of Alabama.
How? Well, alcohol is a drug, and they got a chain of dispensaries across the state. Which is fine with me. We’re already living in some weird mashup of Brave New World, 1984, and various Black Mirror episodes, so I’m cool with the government selling me drugs, although I’m still waiting on the Soma. However, I do think it is strange that a state fully invested in fighting the “War on Drugs” should also be selling drugs, but I digress…
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